WHO WE ARE

BLACKWATCH AGENCY is a Toronto based, North American distribution and sales agency. Since 2015 we have represented unique, proven, established British and European premium heritage menswear brands.

WE USE OUR EXPERTISE, local market knowledge, and well-cultivated industry relationships to initiate, develop, and sustain wholesale brand positioning. Working with key North American Department Stores and Independent retailers, we generate sales growth that will maximise our clients’ long term brand values and commercial interests.

OPERATING A MULTI-BRAND SHOWROOM in Toronto and NYC, we work collaboratively with clients to establish and build a strong brand identity within the North American market.

AMONG OUR SUCCESS STORIES: launching and growing British luxury men’s swimwear brand Orlebar Brown in the Canadian market by partnering with the brand as their agent before their buyout by luxury group Chanel. We negotiated and opened their five shop-in-shops within Holt Renfrew and grew their presence with key Canadian independents.  Launching British Heritage knitwear brand John Smedley in the USA and Canada, growing revenue to be the brand’s number three market globally to date. Expanding British luxury essentials brand Sunspel in the Canadian market, achieving 100% growth in the first year of representation.

who-we-are-Marc

MARC PSAROLIS – FOUNDER AND CEO

After 25 years in the British Luxury Menswear industry managing the growth of wholesale for Mulberry until 2006 then as 12 years as CEO of Duchamp London, in 2015 I relocated to Canada to found the Blackwatch Agency. The goal was to launch in the North American market previously unrepresented British Heritage brands that I knew to have proven success in both the UK and Europe. I bring a strategic, commercial, focussed vision to every brand in our fold with a wealth of experience in luxury menswear ranging from my first retail position at Mulberry to initiating an MBO of Duchamp London in 2006. I built Duchamp from the ground up, opening an award-winning flagship store on Regent Street, London, launching an industry-leading online store in 2007, and by 2011 had built the wholesale channel from a niche UK accessory brand to a globally recognised RTW brand stocked in key department stores worldwide.